Viacom18’s IPL rights are about much more than merely cricket

In the 1990s and 2000s, when broadcasting of live cricket moved beyond Doordarshan and onto private TV channels,

Watching a big cricket match live was like attending a get-together.

The fun was in the communal experience of the ups and downs of a cricket match watched on a cathode-ray tube TV set.

The rise of digital media has in a way killed that.

Many of us are now watching cricket all alone on our mobile phones, laptops and even flat TVs.

and now reality is reflected in fact IPL is now big as TV Rights