IPL is India’s domestic cricket series and it is the most popular league all around the globe. The league has succeeded to attract universal audiences with a great entertainment quotient and glamour in the sports industry. The challenges by variant teams are so exciting that viewers enjoy the most. All the teams play, performing with extraordinary enthusiasm, and the format of the league is really astonishing. The league has given opportunities to the new and young talent to showcase their potential of playing and representing the nation on an international level. Now, IPL became a brand of cricket and the player who presents his game in the IPL becomes a celebrity cricketer soon than the players in ICC cricket.
As we know that the IPL is a global and international program that telecasts all over the world with a great number of teams, it must have a strong backend to handle all these activities including promotions, arranging matches, and auctioning the players. For this, the arrangers were collaborated with some of the reputed business brands in the industry to sponsor the tournament. It was a contract between BCCI and the Chinese mobile manufacturer Vivo. The deal was of Rs.2200 crore for the title sponsorship rights from 2018 to 2022 but, after the Galwan Valley military face-off between the Indian and Chinese Army soldiers, the brand took a break for a year with Dream11 replacing it.
And now, the Tata Group, which is one of India’s largest Business Networks is ready to replace the Vivo as the IPL’s title sponsor from this year. Today itself, the governing council of IPL has decided in a meeting.
The IPL chairman Mr. Brijesh Patel confirmed that “yes, Tata group is overtaking the Vivo as an IPL title sponsor.” However, Vivo was back as IPL title sponsor in 2021. At that time, it was speculation raged that the company is looking to transfer the rights to a suitable bidder and fortunately, the BCCI approved the move to appoint Tata as a title sponsor which is a more trusted partner in India and BCCI is sure that the tile will maintain the brand’s popularity as it was.