With the advent of digital media, many businesses are being promoted online. Advertising, promotion, and marketing is the key area of making business and gaining profits for almost all the small, middle and large scale businesses.
Big companies are marketing their products using the images of high-profile people. There is nothing wrong with that. But the promotion process is valid only if the celebrity has permission or the celebrity has contracted to promote the product. It would be wrong to promote any product without permission. Many companies are seen doing such promotions to grow their business.
Tendulkar has expressed his displeasure over the misuse of a veteran and great player like master blaster Sachin Tendulkar by a casino company without his permission and knowledge. And he has made it clear that he will take legal action accordingly.
The “Big Daddy” casino has used Sachin’s morphed image to promote casino in Goa. He said that he would take legal action against the casino for using his morphed images to promote that on social media.
Sachin Tendulkar is a reputed persona and has never promoted any product that gives any negative impact or influence of his name on society. Hence the legendary cricket player got stressed and issue a request not to believe on those casino ads where he did not endorse that product.
He issued a statement on his official Twitter page that the company is misleading people by using his morphed images on social media.
He wrote, “It has come to my notice that there are multiple ads being shown on social media platforms, with a morphed photo showing me endorsing a casino.”
Further, he said, “I have never endorsed gambling, tobacco or alcohol – directly or indirectly, in an individual capacity. It pains to see that my images are being used to mislead people.”
“While my legal team will be taking the required action, I felt it was important for me to share this information with everyone.”, he added.
From this, Tendulkar made it very clear that he never endorsed such unethical products or services that make anyone provoke to support and deal with such products.
You can read the full content by following the Twitter link.